RealEye Eye-Tracking Platform: Webcam-based Eye-Tracking for User Insights
Frequently Asked Questions about RealEye Eye-Tracking Platform
What is RealEye Eye-Tracking Platform?
RealEye is an online tool that tracks eye movements using webcams. It helps researchers understand how people look at websites, ads, videos, or images. Users can make studies by uploading content or providing links, then invite people from anywhere to participate. Participants use their webcams—no special equipment is needed—and their eye movements are recorded to gather useful data. RealEye offers features like heatmaps, which show where users look most; fixation plots, which map eye focus points; and AOI (Area of Interest) analysis, which helps study specific areas. Data can be exported for detailed analysis or watched live on the dashboard. The platform supports multiple languages, making it easy for diverse groups to participate. Setting up a study is simple: upload your stimuli, choose triggers and questions, then invite people to record their eye movements. It also includes a panel of participants, speeding up data collection. You can try RealEye for free without a credit card. Its price is $10 per participant. The platform is used in many areas, including research on website engagement, ad effectiveness, consumer behavior, product design improvement, and education. RealEye replaces older methods that relied on costly hardware, manual observation, or in-person lab studies. It offers reliable, high-quality gaze data suitable for different research needs. Major users include university researchers, UX designers, marketers, and product developers. The platform benefits users by saving time and money, providing detailed insights into viewer attention, and enabling remote studies. It works entirely in web browsers on any device with a webcam, making eye-tracking more accessible and convenient. Whether you want to analyze how users view your website or test advertising impact, RealEye makes eye-tracking simple, flexible, and affordable, helping you make more informed decisions based on actual user gaze data.
Key Features:
- Heatmaps
- Fixation plots
- AOI analysis
- Data export
- Multilingual support
- Easy study creation
- Panelist integration
Who should be using RealEye Eye-Tracking Platform?
AI Tools such as RealEye Eye-Tracking Platform is most suitable for Market Researchers, User Experience Designers, Product Developers, Academic Researchers & Marketing Analysts.
What type of AI Tool RealEye Eye-Tracking Platform is categorised as?
What AI Can Do Today categorised RealEye Eye-Tracking Platform under:
How can RealEye Eye-Tracking Platform AI Tool help me?
This AI tool is mainly made to eye-tracking data collection. Also, RealEye Eye-Tracking Platform can handle set up study, collect gaze data, analyze visualizations, export results & invite participants for you.
What RealEye Eye-Tracking Platform can do for you:
- Set up study
- Collect gaze data
- Analyze visualizations
- Export results
- Invite participants
Common Use Cases for RealEye Eye-Tracking Platform
- Assess user attention on websites
- Evaluate advertising effectiveness
- Study consumer behavior
- Improve product design
- Conduct educational research
How to Use RealEye Eye-Tracking Platform
Create a study by uploading images, videos, or websites as stimuli, set triggers and questions, then invite participants to record eye movements via webcam. Collect and analyze data through the online dashboard or export it for further analysis.
What RealEye Eye-Tracking Platform Replaces
RealEye Eye-Tracking Platform modernizes and automates traditional processes:
- Traditional eye-tracking hardware setups
- Manual observation methods
- Offline laboratory studies
- Paper-based user surveys
- In-person testing sessions
RealEye Eye-Tracking Platform Pricing
RealEye Eye-Tracking Platform offers flexible pricing plans:
- Per Panelist: $10
Additional FAQs
Do I need special equipment?
No, the platform uses standard webcams and does not require specialized hardware.
Can I study from mobile devices?
Yes, studies can be conducted on smartphones and tablets with webcam access.
Is there a free trial?
Yes, you can try the platform for free without a credit card.
How accurate is the eye-tracking?
The platform provides reliable gaze data suitable for various research needs.
Discover AI Tools by Tasks
Explore these AI capabilities that RealEye Eye-Tracking Platform excels at:
- eye-tracking data collection
- set up study
- collect gaze data
- analyze visualizations
- export results
- invite participants
AI Tool Categories
RealEye Eye-Tracking Platform belongs to these specialized AI tool categories:
Getting Started with RealEye Eye-Tracking Platform
Ready to try RealEye Eye-Tracking Platform? This AI tool is designed to help you eye-tracking data collection efficiently. Visit the official website to get started and explore all the features RealEye Eye-Tracking Platform has to offer.